Are you a woman running your own business who is...

  • looking for practical advice on building a successful business?
  • wanting to cut through the overwhelm and get real answers on how best to promote your business?
  • looking for a friendly place to connect with other self-employed women?
  • or a marketing / business success expert wanting to share your expertise with fellow women business owners?

Then this site is for you!

Alice's blog

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Perfection doesn’t work in business

Posted Wed, 11/25/2009 - 23:25 by Alice

A few concepts are starting to dawn on me since I’ve stopped my business.

One of them is perfection – it isn’t always possible and it certainly isn’t necessary. Believe it or not, if you constantly strive for perfection you will never get anywhere, and you will waste so much time trying to attain it.

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How far would you go to get a sale?

Posted Thu, 11/19/2009 - 22:42 by Alice

How easy are you making it for your customers to use your services? Do you go out of your way to help them?

I like the way Clark’s the shoe shops now offer a personal service to their customers: I saw a pair of purple (well, that is my colour) shoes that I liked, and asked for a size 5 and a half. The shop assistant arrived back from the stock cupboard to say they hadn’t any in that particular size.

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Don’t let insecurity rule

Posted Thu, 11/19/2009 - 22:24 by Alice

We all get pangs of insecurity from time to time. Mine have been very frequent of late, which has resulted in abandoning my businesses and taking on a job.

Lots of friends have been very supportive during my decision, and surprisingly once I had accepted my new fate, I received three requests to speak about marketing at various networking groups. Why is it that suddenly I’m seen as an expert after I had decided I wasn’t good enough to continue with my own business?

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How to market for free

Posted Fri, 11/13/2009 - 20:21 by Alice

This is a good subject for start-ups and very small businesses who don’t have a large budget to work with..

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Actions required to optimise your Facebook Group

Posted Mon, 11/09/2009 - 15:40 by Alice

For some people blogging seems to be a technological advance they cannot cope with. For you and me it seems to be very easy, but for one particular friend I needed to find an alternative.

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3 basics of search engine optimisation

Posted Mon, 11/09/2009 - 12:05 by Alice

Search engine optimisation (SEO) is the natural or organic method of getting your website placed higher in the search engines, as opposed to paying for online advertising.

As a result it is a task that is never ending, always requiring you to be one step ahead of your competitors, and any successes tend to be short lived, as Google responds to all new material that is posted online, and it is always the latest contributions that are indexed at the top.

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Learn how to link in to LinkedIn

Posted Mon, 11/02/2009 - 22:40 by Alice

Here’s just a small visual e-course I knocked up to demonstrate how easy it is to submit articles into groups in LinkedIn:

How to submit articles and news into LinkedIn groups

Let me know if it helps to make it easier for you to contribute.

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Which item of post did you pick up first this morning?

Posted Mon, 11/02/2009 - 12:43 by Alice

This all depends on what caught your eye out of the usual selection of brown or white envelopes.

OK, to get your publication noticed above all the others, it needs to stand out. It needs to be different, crying out “I’m what you’ve been looking for!” and entice you to pull it first out of the pile.

To do this you will need: colour, quality and individuality.

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Beware the customer that messes you around

Posted Mon, 11/02/2009 - 11:59 by Alice

Don’t get seduced by a potential customer with a fat, bulging wallet. Remember the old saying: “all that glitters is not gold”.

My husband is working on a tender for a job in the Far East. Of course the businessmen concerned are rich, and want large, expensive work to be done, which adds to the attraction of the job, but they are proving to be nightmare clients.

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Beware of the hackers!

Posted Fri, 10/09/2009 - 12:59 by Alice

On 23 July 2009 my website was hacked into.

The result was that some malware (really horrible code that causes spam) was put into the code of my theme of my website.  What is does is it activates links to hundreds of pornographic sites whenever I uploaded new material.

Recently I have been quite busy uploading new pages about my blogging beginners self-help e-courses, so all my activities had been blasting off all this pornographic stuff left right and centre throughout the net.

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