Baby marketing gone mad?

I've just picked up my Bounty Pack with my new midwifery notes. It is three years since I was last pregnant and I am sure the volume of information in the pack has increased dramatically since then.This time, instead of a few promotional leaflets I received four bulky A5 magazines from Bounty itself, babyGROE and two medical professional bodies.

It is interesting to see the trend to create small magazines instead of including loose flyers: I suspect the organisations creating the magazines make a good profit from their advertisers, even allowing for the hefty cost of distribution in the Bounty Pack.

What is more, new mums, especially first timers, have an unending thirst for information on all things baby. I still feel, though, that this is becoming information overload, and four magazines in the Bounty pack is two or three too many.