Are you a woman running your own business who is...

  • looking for practical advice on building a successful business?
  • wanting to cut through the overwhelm and get real answers on how best to promote your business?
  • looking for a friendly place to connect with other self-employed women?
  • or a marketing / business success expert wanting to share your expertise with fellow women business owners?

Then this site is for you!

BYBL's blog

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Simple Steps to Get the Publicity You Deserve

Posted Wed, 11/04/2009 - 02:07 by BYBL

The reality is, public relations is probably the most underutilized and underappreciated way of marketing any business, product or service, yet when used consistently, it can bring huge rewards to businesses and organizations of all sizes.

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Don't Drop Your Price!

Posted Thu, 10/22/2009 - 13:45 by BYBL

Marketing in a challenged economy requires knowing where to focus time and energy. Lowering your prices is NOT the answer.

"The amazing thing about marketing during tough times is that high prices help," Levinson said. "Lower prices don't help because people with high prices get to say, 'During a rough economy the last thing you want to do is make mistakes with any money that you put out, and you can be assured by our price that you're not going to make a mistake such as you would be if you went with a lower priced product or service.'"

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5 Brand-Sabotaging Mistakes to Avoid

Posted Fri, 10/02/2009 - 13:44 by BYBL

Before you even think about launching your brand and spending thousands of dollars on promotions, you’ll need to have a solid plan in place. Branding is all about consistency. If you are constantly changing your message, you’ll confuse your customers, and lose money while doing it. Steer clear of the following brand sabotaging blunders:

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Drawing the Line Between Brand Identity and Personal Identity

Posted Tue, 09/22/2009 - 13:27 by BYBL

The poor economy has forced many brands to look inward, relying more on their employees to deliver brand promises and represent brand values during and outside of business hours. However, social networking sites are straining the employer/employee relationships as brand engagement conflicts with personal rights and freedom of speech. Employers are beginning to wonder if it is appropriate and acceptable for their employees to “friend” clients or “tweet” their praises on a competing brand, or if it’s just a “social” right and freedom of speech?

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How to Move Beyond an Overwhelming Big Business Project

Posted Tue, 09/08/2009 - 13:26 by BYBL

Does this sound familiar? You made a commitment to tackle a big project for your business. Maybe it's rebranding your business, creating a new website, or launching a PR campaign. At first, you're on fire. Then, a phenomenon defined by marketing expert Seth Godin occurs. It's called the “dip." What started as an "I'm excited about this and ready to pull out all the stops to make it happen," suddenly feels nearly impossible.

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Getting The Word Out On The Cheap

Posted Tue, 08/25/2009 - 15:20 by BYBL

As we work on a local fundraiser, http://www.davidsparade.com, we’re reminded of the importance of all forms of promotion to get the word out. It’s important to cover all of the online options, but don't forget about offline publicity tools. The following can be very effective if you're publicizing something local:

- Local newspapers and weekly shoppers

- Local newsletters

- Flyers on supermarket bulletin boards or at the check-out counter

- Flyers at colleges and universities

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Unleash the Pareto Principle to Optimize Your Life

Posted Mon, 08/03/2009 - 15:34 by BYBL

Now that you’ve started applying the 80/20 principle to your business, consider applying the same principle to your life. For example, do you spend more time with people you enjoy being around? Do you try focusing on a few habits that can bring huge value to your life? Do you identify goals and priorities on a daily basis so you can focus on what matters most in business and in life?

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Skyrocket Success with the Pareto Principle

Posted Mon, 08/03/2009 - 15:30 by BYBL

As a small business owner, it's critical to pinpoint the areas that will increase revenue and profits. The easiest way to define that sweet spot is by following the Pareto Principle. The 80/20 Rule states that 80% of our results come from 20% of our activity. The outcome to this is that 20% of our results absorb 80% of one's resources or activity.

The 80/20 rule teaches you simplicity and applies to several examples:

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Charge What You Are Worth!

Posted Thu, 07/23/2009 - 12:38 by BYBL

Many entrepreneurs struggle with the question – how much to charge? There is a high risk when a business over- and under-charges clients. They key is to know what you are worth and be able to build trust and attract clients to whatever type of service you are selling.

Take a hint from guerrilla marketers, and stick to a money plan. Often times we believe we know what a client will be able to pay, or not pay, and go according to that. Wrong move. Have a game plan of what you will charge based on your expertise.

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A Simple Tool to Inspire Customers & Prospects to Buy From You

Posted Fri, 07/03/2009 - 09:58 by BYBL

Entrepreneurs and small business owners are often stumped when it comes marketing their business online. They want to build a relationship with prospects in the hopes that they eventually become regular customers. They also need an inexpensive, reliable and fast tool that requires little if any technical expertise. One of the best ways to solve this problem is to build relationships via a weekly, biweekly or monthly e-newsletter, also known as an ezine.

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