Create ONE Remarkable Marketing Message for Consistency, Clarity and Results

Posted August 6th, 2008 by BYBL

What’s the first thing that pops into your mind with the mention of the word marketing? Do you get excited about all of the possibilities…or do you freeze at the thought of developing strategies and tactics?

90 percent of small business owners do not have a marketing plan, yet most know that it takes seven to 10 impressions to make an impact and inspire a prospect to take action. Repetition is critical, but what is the best way to proceed?

The surefire way to ensure success is to pre-determine your marketing and the action required to reach seven to 10 impressions. Here are 7 strategies to focus your efforts:

1. Be remarkable. Define ONE quality that sets you apart from your competition and turns your customers into loyalists buying from you again and again. Focus on that ONE remarkable quality, develop a clear, consistent marketing message, and repeat that ONE marketing message in everything you do.

2. Maximize word of mouth. When you have a business identity or brand that inspires, fascinates, engages and rewards customers and employees, you are going to be talked about. There is no denying that the opinions of trusted family and friends play a key role in influencing the purchase behavior of others. Make it happen around the ONE remarkable quality that is the basis of your business and marketing.

3. Free Media. There’s a great big world of media available online and off, and a lot of it is free. Think big, develop a hook, and reinforce your ONE marketing message along with the who, what, when, where and why of your news release. Distribute online and off.

4. Knock Your Socks-Off Service. Be sure you and your employees are delivering unbelievably great service under every circumstance. Focus on your ONE remarkable quality and give customers knock-your-socks-off service.

5. Get in the Limelight. One of the best ways to spread your ONE marketing message is to speak to organizations, associations, clubs, and radio audiences. Determine where your target audience spends his/her time, select an organization that's a good fit, contact the program coordinator, and offer a presentation targeted to the audience.

6. Collaborate. Collaborations combine the efforts of two or more entities to explode joint marketing efforts. The keys: Identify potential collaborations, determine what each of you brings to the table, and create a win-win situation where you can shout out your ONE marketing message.

7. Hire a marketing coach. If you are stuck, it may be that you are overwhelmed, at "a fork in the road” and unsure of your next step. Enlist support. Hire a professional coach and consultant to help you redefine your unmistakable brand identity, your ONE marketing message, and action steps to ensure success.

Need help? Contact us today at info@boostyourbottomline.com to share your challenge.

Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

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