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What were your biggest marketing lessons in 2009?

Posted Thu, 01/21/2010 - 18:05 by KellyWatson

The new year has got me thinking about all the things I learned in 2009, especially the marketing lessons that I had to learn the hard way (i.e., through experience!)

I've decided my four biggest marketing lessons of 2009 are as follows:

1. Honesty is the best policy, even if it means being negative or controversial.

2. Perfection can be a real time waster.

3. Analytics don’t matter if you don’t learn from them.

4. Keywords matter, but you gotta get ’em right.

I expand upon these on my blog at http://www.womenwisemarketing.com/marketing-lesson-2009, but I'd really like to know about YOUR biggest marketing lessons! If I get enough in-depth responses, I may turn them into a free e-book for women in business (with proper credit and links to your site, naturally.)

So tell me -- what were your biggest marketing lessons of 2009?

Comments

Alice's picture

Be very clear about your business

by Alice - 21 January 2010

Be very clear about what your message is, and learn to say it as simply as possible, yet relevant and informative at the same time. This is not easy, especially if you know alot about your subject/niche, but if you can't explain exactly what your business is about, how are your clients going to understand too?

Alice Elliott

Apple Tree
http://www.appletreeuk.com
Newsletters and online marketing

ghost_writer's picture

Never give up!

by ghost_writer - 26 January 2010

I only started my online proofreading and editing business in September. I have no experience in marketing or how to make a success of my business. Before now work has simply just fallen in my lap (I'm one of very few English professionals in Salzburg and word gets around!).

I've decided to stay true to myself in my promotional activities and not pretend to be something I'm not. If it means it takes longer to establish a client base by communicating personally with each potential client, and only targeting businesses or people who may actually find my services useful, then so be it. Of course many will think this naive, but I don't answer to anyone, I'm my own boss, so I approach it in a way with which I feel comfortable.

As I don't have a marketing budget to speak of, all of my marketing is through social media. To this end I have undertaken the roles of moderator and Head Moderator for the largest group on LinkedIn (Linked:HR and it's EMEA subgroup) and I have volunteered my time and skills to help students compose their university application's personal statement on the biggest UK student forum.

All of these volunteer positions may well take a lot of my time, but I feel far better giving of myself in order to promote my business.

To that end of course, one should stay focussed and be pretty good at time-management. All of these add-ons take a lot of time, but so does business itself and bringing up a family.

Thanks for your post

Lucy

http://www.english-pro.eu

How can I help your words glitter? 100% online English writing, proofreading and editing