It's been a long time but I am back

Hello and apologies for being away for so long and not posting or contributing. Sometimes there are just not enough hours in the day. As some of you know I run my own retail website selling womens shoes.

But I  have been spending all my time on SEO. (Search Engine Optimization)

It seems to be one of those things that everyone has an opinion on and every SEO expert has a different opinion as to how it should be done - and their way is always the best

In the end I decided to choose to do what sounded logical and sensible and am now the proud owner of a Google ranking of 2 !

There seem to be three main things that can help optimise a website:

1. Avoid duplicate content - I had been using my suppliers descriptions and so had all of his other customers - Google filters duplicate content out. So I rewrote all my descriptions so they were unique.

2. Link to other relevant sites but make they have a page rank higher  than yours.

3. Long tail keywords - thinking about how people search for shoes. do they type 'women's shoes' or do they type  '  cute pair of flat boots in brown ' ? If you can find out how people search and what they type into search engines you have a far better chance of them finding your site  based on those keywords.

My other half thinks I have become a bit of an anorak just lately. But my unique visits have increased by lots and I have this google ranking. The site looks different as well.

Very soon sales will be flooding in - that is the plan.

I don't know if anything I have said is of help or inspiration to any one but thanks for reading.