Are you a woman running your own business who is...

  • looking for practical advice on building a successful business?
  • wanting to cut through the overwhelm and get real answers on how best to promote your business?
  • looking for a friendly place to connect with other self-employed women?
  • or a marketing / business success expert wanting to share your expertise with fellow women business owners?

Then this site is for you!

WMF's blog

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Is mindset the REAL secret behind running a successful business?

Posted Wed, 07/01/2009 - 15:02 by WMF

This site is all about women entrepreneurs sharing their tips for success, so I wanted to let you know about a no-charge teleseminar coming up later TODAY. I think it could be well worth the investment of your valuable time:

"The Client Attraction Shortcut: How to Make More In The Next 12 Months Than You've Made in The Last 12 Years COMBINED."

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From Services to Products

Posted Mon, 06/22/2009 - 14:52 by WMF

By Biana Babinsky
Learn how to create products - ebooks, special reports, audio recordings, CDs and more at http://www.MarketingSalad.com

For many of your potential customers it is much easier to make a decision to spend $20-$40 on your e-book, than $100-$300 for a consulting or coaching session. Having products and services in different prices ranges will help you introduce your expertise to a wider audience, reach more people, and, ultimately, gain more projects and clients.

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Create Information Products Fast

Posted Thu, 06/18/2009 - 19:35 by WMF

By Biana Babinsky, online marketing author and expert

Creating your own information product brings has many benefits. When you are the author of an information product, you become better known and visible to your target market, you are able to help more people and you increase your revenues. Sounds great, right?
 

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Are Sub-Headers Important?

Posted Tue, 06/16/2009 - 10:16 by WMF

If you take a look at any sales letter, you will see that it has a main headline, the one up on top, as well as multiple sub-headlines, throughout the sales letter.

Why do we need the sub-headers? Why are they important?

- To a person reading through the whole sales letter, your sub-headers provide the logical break points and tell them exactly which information to expect in the sub-sections.

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Why You Must Have A Marketing Plan

Posted Thu, 10/09/2008 - 07:34 by WMF

by Biana Babinsky, Marketing Salad

Many times when a business owner tells me that they are not getting the marketing results that they want, I ask them whether they have a marketing plan and what's in their marketing plan. More often than not they tell me that they do not have a marketing plan.

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Media opportunity for women

Posted Thu, 06/19/2008 - 13:27 by WMF

A national magazine for real women between the ages of 30 and 55 would like to hear from you. We want to know some real life experiences under the following headings:

- The funniest fancy dress costume you have ever worn (a picture would be
helpful)

- Something you have made that you are proud of (could be something
seemingly insignificant that was an achievement to you, a picture of your
creation would also be helpful) [perhaps your business, if there's a great story behind it?]

-The worst present you have ever received

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Who’s Who Directory of Women in Ecommerce Debuts – Showcasing Women Who Promote Their Businesses on the WEB

Posted Fri, 06/13/2008 - 09:58 by WMF
The Who's Who Directory of Women in eCommerce is an annual publication recognizing women who promote their businesses to a global marketplace via the Internet.

It's THE Directory for Business women providing links to women's business ownership, business owners, business service, women's business advice, business enterprises, shopping, jewellery, fashion, beauty, wedding, and much more. This registry serves as an outstanding resource for networking and consulting as well as cultivating strategic alliances.

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Mini interview with WMF member Heather Gillam

Posted Mon, 06/09/2008 - 09:20 by WMF

Heather Gillam runs personal training company Fitbiz Training, http://www.fitbiztraining.co.uk

Heather, tell us a little bit about your business and what you do.

My business is providing Personal Training and Nutrition Advice to a wide variety of clients in the Surrey / West Sussex area. I write tailor-made exercise programs for each client to get them to their goals as quickly and as safely as possible. We do their training in their house, to make it easier and more accessible for more people to get a healthier lifestyle.

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Keep-in-touch marketing - more ideas

Posted Sat, 06/07/2008 - 17:49 by WMF

If you've already my other posts on marketing as building relationships, you'll have an idea of how important it can be to keep in regular contact with your prospective, current and past customers.

So try and avoid untargeted ‘image advertising' and use relationship-building tactics instead. Make sure you keep in touch with your past customers on a regular basis with useful information, such as books, tips booklets, articles of interest, press releases, as well as cards or postcards to mark specific occasions such as the anniversary of their first purchase.

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Getting to know you...

Posted Thu, 06/05/2008 - 09:25 by WMF

To build a relationship with anyone, one key thing you need to know is what they like and what they don't like. So to get really close to your customers (not to mention be in position to serve their needs better) find out what your customers really want, what they like, what they don't want, etc.

There are a number of different ways of doing this.

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