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AIDA: the time-tested formula for great ad copy by expert Tracey Dooley AIDA is one of the most popular time-tested formulas used in writing winning ads, as well as any other piece of ‘responsive selling in print’. And that applies to both offline and... |
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Article marketing by expert Alex Stone Article marketing is the process of using articles that you have written to gain exposure for your business and raise its profile. |
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Attraction marketing by expert Annie Meachem Attraction Marketing is an approach to marketing your services that takes into account not only the practical actions that you take, but the mindset from which you take them. There is a huge... |
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Automate your follow-up with autoresponders by expert Karen Skidmore An autoresponder is a nifty piece of software that automatically sends out an email in response to someone submitting their email or making an online purchase. It can send out a single email or a... |
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Blogging for business by expert Karen Skidmore A blog is a website that uses a particular kind of software that allows you to publish articles and information online instantly. A typical website which has been the traditional form of... |
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Branding by expert Sarah Orchard Every person and product or service has an image or ‘Brand’, as much as we would like to think that this is not the case. Often our own personality creates an image and perhaps your... |
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Closing (a sale) by expert Pat Weber When you close a sale, you begin a customer relationship. How do you feel about relationships? What does a relationship include? Would you rather “close” a deal with a customer or... |
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Conducting a prospect nurturing campaign by expert Pat Weber His words, Kody Bateman, CEO of sendoutcards, still resonate in my head. He is unflinchingly passionate about the customer as a person: “True relationship marketing is about reaching out and... |
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Conversion rate - an essential marketing metric by expert Alex Stone In strict definition terms a conversion rate is described as the number of people who take a desired action. In marketing terms, this translates to the number of people who receive or encounter a... |
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Copywriting essential: Your 'call to action' by expert Tracey Dooley A ‘call to action’ tells the reader what to do next. It’s usually located toward the end of ‘body copy’ in an ad, brochure, ezine, sales letter, or blog, to name a... |
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