What marketing is

I blogged here the other day about what marketing isn't....

...this morning I listened to the replay of a teleclass from Joe Vitale and Craig Perrine about some of the principles in their new book 'Inspired Marketing'. In the process I came across a lovely definition of marketing which I wanted to share.

Here is it:

"Marketing is sharing your enthusiasm for what you have, with the people who most want to hear it", Joe Vitale

No definition of marketing is perfect, but that's a great one, in my book.

The subtitle of the book is "The astonishing fun new way to create more profits for your business by following your heart". I'm not sure it's 'astonishing', strictly speaking, but there were some lovely thoughts shared in the teleclass on using more of your passion and 'heart' in your marketing, so it's well worth a listen if you get the chance. The link is:

http://www.joevitaleanswers.com/askthanks.php

And yes, I have now bought their book, too