Information marketing

Article marketing

AlexStone — Sun, 11 Nov 2007 05:44:10 -0500

Article marketing is the process of using articles that you have written to gain exposure for your business and raise its profile.

Autoresponse Plus: Using an Autoresponder to increase interaction

Antonia — Mon, 04 Aug 2008 09:18:07 -0400

Autoresponse Plus: Using an Autoresponder to increase interaction

Blog

KarenSkidmore — Sun, 11 Nov 2007 05:55:50 -0500

A blog is a website that uses a particular kind of software that allows you to publish articles and information online instantly.

A typical website which has been the traditional form of online corporate brochure is usually a static onilne marketing tool - content is updated as and when business information changes.

In comparison, a blog is an active, constantly refreshed with new information and, usually, article based. Blogs tend to have a more informal and upbeat personality about them compared to the traditional, static "corporate" website.

Desktop publishing

alicedesigns — Sun, 11 Nov 2007 07:12:46 -0500

Desktop Publishing (DTP) is the placing and positioning of text and graphics on the page to produce paper publications such as newsletters, magazines, brochures, books, etc. It can be adapted to create other paper publicity such as leaflets, flyers, postcards, networking material, business stationery, adverts, cards, posters, signs and other visual communication.

How is desktop publishing different from graphic design?

Explode your website traffic with simple niche articles

WMF — Mon, 14 Apr 2008 06:11:38 -0400

For your business website to be successful, you need to get large amounts of targeted traffic to your website. There are numerous ways to do this, of course, including pay-per-click campaigns, SEO (search engine optimisation), email marketing and ezine advertising.

Five Ways To Get Traffic With Articles

WMF — Fri, 25 Apr 2008 02:22:38 -0400

by Biana Babinsky, Online Marketing Expert of http://www.avocadoconsulting.com

Your web site is where you do business online. That is where people can sign up for your newsletter, read your blog, buy your products and register for your teleseminars. In order to get newsletter sign-ups, blog readers, buyers for your products and attendees for your teleseminars, you need people to come to your web site, which means you need web site traffic.

Four more key points for using information marketing tools

WMF — Sat, 17 May 2008 06:50:38 -0400

1. Use "reference" information. Think about the kind of information your prospect will want to refer to again and again.

2. Give information that is useful to everyone in your target market, whether they buy from you or not.

3. Be as targeted as possible in your information. It should be specific to your market, your profession, your location, and so on, to make your piece memorable.

How powerful is a postcard newsletter?

WMF — Fri, 23 May 2008 07:39:21 -0400

By Alice Elliot, Alice Designs, http://www.alice-designs.co.uk

Here's a concept that is big in the US. Think of a small, bijou, concise form of communication that is quirky, eye-catching, yet still packed full of information. Of course the Americans have a larger version of the postcard, something resembling an A5 so there is more space for the designer to play with, but I still think it could work with our British sizes if you're clever.

How can you fit a newsletter onto a postcard?

Key thoughts on information marketing

WMF — Thu, 15 May 2008 04:29:29 -0400

There's a well-known marketing adage that states: Nobody buys a drill because they want a drill - they want a hole.

In other words, instead of supplying information about drills, you should provide information about making holes. (OK, so you're quite possibly not selling drills - but what is the "drill" and what is the "hole" in your business?) This strategy will give you more sales leads who are genuinely interested in your offering, and will build more rapport with prospective customers.

Postcard marketing

TraceyDooley — Sun, 11 Nov 2007 08:57:51 -0500

Marketing with postcards is a less formal, more simplified form of a direct-response mailing. It is usually inexpensive and highly successful in terms of take-up, as long as you have targeted the right audience with the right offer.

Teleclass

KarenSkidmore — Sun, 11 Nov 2007 11:33:49 -0500

A teleclass is a live, interactive training class conducted over the telephone via a conference call (bridge system). Teleclasses offer the benefit of being able to give or attend live training or information-based events from the convenience of your home or office and with no travel time.

Yet more on information marketing - Ideas and action steps

WMF — Wed, 21 May 2008 05:06:56 -0400

The types of information offerings you can provide your prospective and current customers are many and varied.

Here are just a few ideas:

• Tips booklets
• Articles and ‘how to' reports
• Newsletters/ezines
• Reports of new research, surveys, etc.
• White papers, case studies
• Check lists, statistics
• Questions and answers
• Formulas and calculations
• Quizzes and puzzles
• And many more...