Marketing - general

10 Golden Tips For Packaging Design

VLAHAKISA — Sun, 17 Aug 2008 07:51:45 -0400

I opened my fridge the other day searching for things I shouldn’t be
eating, and saw these beauties above inside - I actually gasped in joy
at their design when I set eyes on them.

After-sales service

patweber — Sun, 11 Nov 2007 05:36:16 -0500

After-sales service is the customer service delivery after a sale is made. This can be in the form of customer training, support by answering questions, handling a complaint or even trouble shooting problems.

Whether an independent professional or an organization of 1,000 people, after-sales service is what keeps customers coming back as well as referring you.

AIDA

TraceyDooley — Sun, 11 Nov 2007 05:36:50 -0500

AIDA is one of the most popular time-tested formulas used in writing winning ads, as well as any other piece of ‘responsive selling in print’. And that applies to both offline and online communications. The acronym stands for Attention, Interest, Desire, Action.

America Votes for Real Contest

BYBL — Tue, 15 Jul 2008 08:47:07 -0400

With the U.S. presidential campaign season in full swing, Denny’s, America’s iconic dining chain, is riding on the campaign coat tails for big buzz. Denny's is asking consumers from coast to coast to submit their best impersonations of the 2008 Presidential candidates for the chance to win one free meal a month for a full Presidential term.

Attraction marketing

AnnieMeachem — Sun, 11 Nov 2007 05:43:29 -0500

Attraction Marketing is an approach to marketing your services that takes into account not only the practical actions that you take, but the mindset from which you take them.

There is a huge range of marketing activities that you can use to bring your services to the attention of your ideal clients. You’ll find information about them throughout this site. From an Attraction Marketing perspective, the most important factor in choosing which to do is how well suited you are to undertaking them, and how much you enjoy doing them.

B2B

SarahOrchard — Sun, 11 Nov 2007 05:48:15 -0500

B2B stands for ‘Business to Business’ and is usually used in the context of the sale of a product for any use other than personal consumption. The buyer may be a manufacturer, a reseller, a government body, a non-profit-making institution, or any organisation other than an ultimate end consumer.

B2C

SarahOrchard — Sun, 11 Nov 2007 05:49:13 -0500

B2B stands for ‘Business to Consumer’ and is usually used in the context of the sale of a product or service for personal consumption. The buyer may be an individual, family or other group of collective individuals, buying to use the product or service for themselves, or for use by another end consumer.

Become the News During the Summer Months

BYBL — Tue, 01 Jul 2008 06:06:15 -0400

Summary: Gaining publicity is a key strategy for small business owners trying to spread their message on a shoestring budget. Read on to discover how to work with burgeoning media hungry for news.

Now's your chance. While the public relations professionals are off enjoying their hard-earned vacations during the next month or two, media are left scrambling for much needed copy and story ideas. Give them what they're looking for!

Benefit

AlexStone — Sun, 11 Nov 2007 05:53:13 -0500

Your business benefits are the key drivers behind all your marketing – or they should be!

If you don’t know what the benefits are for your customers when working with your business, buying your product or using your service, how can you answer that most important client question: What’s in it for them?

That’s the question that all prospective clients will ask when considering your business – “What’s in it for me?” And it’s your benefits that will answer them.

Brochure

TraceyDooley — Sun, 11 Nov 2007 06:02:24 -0500

A brochure is a small booklet or pamphlet, often containing promotional material or product/service information.

Direct-response or promotional brochures are ubiquitous in most business marketing. Their main function can be to educate, inform, explain, or sell. Often, they achieve all four.

Business card

FionaHumberstone — Sun, 11 Nov 2007 06:08:27 -0500

Quite simply the piece of card that provides all the essential contact details for clients and prospective clients to be able to contact and recommend you.

What you should know about business cards:

- UK size 85x55mm, US size 50x90mm

- Must include your name, telephone number and email address, website

- Should include your job title, company name (not always necessary if you choose to trade under your own name)

Check out my new video!

alicedesigns — Thu, 03 Jul 2008 11:26:57 -0400

Hi ladies

Check out my new video: http://www.youtube.com/watch?v=Gv2PM_1zFcA

It was produced for me by Gillian Gee of Oceanwake Services who uses her experience of working in television and interview techniques to get the 'best bits' out of you to put them on the screen.

Conversion rate

AlexStone — Sun, 11 Nov 2007 06:33:58 -0500

In strict definition terms a conversion rate is described as the number of people who take a desired action. In marketing terms, this translates to the number of people who receive or encounter a piece of your marketing collateral and then who take the action that you have prescribed within that piece of collateral.

Corporate identity (CI)

FionaHumberstone — Sun, 11 Nov 2007 08:28:24 -0500

Your corporate identity is the visual image that your company creates. It’s likely that your corporate identity will be based around your logo, but a strong corporate identity is about more than just your logo. It’s about communicating a well planned, cohesive impression that sends out the right signals about your business.

Having a strong corporate identity means that your customers and prospective customers should be able to tell that this piece of marketing has come from your business.

Create ONE Remarkable Marketing Message for Consistency, Clarity and Results

BYBL — Tue, 05 Aug 2008 23:52:00 -0400

What’s the first thing that pops into your mind with the mention of the word marketing? Do you get excited about all of the possibilities…or do you freeze at the thought of developing strategies and tactics?

90 percent of small business owners do not have a marketing plan, yet most know that it takes seven to 10 impressions to make an impact and inspire a prospect to take action. Repetition is critical, but what is the best way to proceed?

Creating customer delight

WMF — Sat, 03 May 2008 11:28:35 -0400

You know it. I know it. Creating delighted customers and raving fans of your company is hugely important for ensuring the ongoing success of any business.

You hear plenty of lip service being paid to providing excellent customer service, but how many companies have you experienced as a customer that have provided you with truly outstanding, overwhelmingly fabulous service? Service that means you'll never forget that company and that has earned your undying loyalty?

Customer

AlexStone — Sun, 11 Nov 2007 07:01:23 -0500

In marketing terms, a customer is someone (individual or business) who has paid you for a product or a service. Even if they only buy from you once, you should consider them a customer.

Such a simple definition, but getting customers (and making money) is what every single business is about and it’s no wonder that all businesses spend incredible amounts of money, time and effort trying to convert people into their customers.

Demographics

AlexStone — Sun, 11 Nov 2007 07:11:13 -0500

Demographic information is characteristic data about a target or selected population, group or category and is usually numerical and statistical in nature.

Demographics are most commonly used for economic and marketing purposes including research, forecasting and identifying trends. Trend analysis using demographics has a time factor to it and isn’t a one time collection of static data.

Direct mail

TraceyDooley — Sun, 11 Nov 2007 07:13:55 -0500

You might not realise it, but you are already familiar with direct mail. Some people refer to it as ‘junk mail’ — but advertisers and marketers know better. That’s because direct mail works. It’s an extremely powerful and quantifiable way of generating sales, business leads, or simply a way to keep your customers informed.

Do you really need to use an external marketing or communications company to produce effective marketing material?

Tzer100 — Thu, 03 Jul 2008 02:39:42 -0400

Ideally yes. Look at this way. Unless you are a builder you wouldn't dream of building your own extension – you'd decide what you wanted, write a brief or get plans drawn up and contact a few builders for a quote. You may ask to see examples of their previous work and ask for testimonials from other customers. Better still, maybe you'll opt for a builder that a someone you trust has recommended.