Online marketing

Autoresponder

KarenSkidmore — Sun, 11 Nov 2007 05:47:44 -0500

An autoresponder is a nifty piece of software that automatically sends out an email in response to someone submitting their email or making an online purchase.

It can send out a single email or a pre-arranged series of emails depending on your requirements.

Blog

KarenSkidmore — Sun, 11 Nov 2007 05:55:50 -0500

A blog is a website that uses a particular kind of software that allows you to publish articles and information online instantly.

A typical website which has been the traditional form of online corporate brochure is usually a static onilne marketing tool - content is updated as and when business information changes.

In comparison, a blog is an active, constantly refreshed with new information and, usually, article based. Blogs tend to have a more informal and upbeat personality about them compared to the traditional, static "corporate" website.

Email newsletter

KarenSkidmore — Wed, 11 Jun 2008 08:44:17 -0400

An email newsletter is permission-based marketing information sent out by email that adds value to the reader, whilst still remembering to ask for their business at key times during this communication.

For the majority of self-employed professionals and home business owners, an email newsletter can be one of the most valuable and cost-effective ways of building a brand and attracting new clients.

Are email newsletters different from sales letters?

Email signature

KarenSkidmore — Sun, 11 Nov 2007 07:30:48 -0500

An email signature is used at the end of your email and includes your name and contact details. Most email systems will allow you to set a standardized signature so that it is automatically included at the bottom of all emails that are sent out.

What to have in your email signature?

Your name, business and contact details
Your website address
If you are a limited company in the UK, you must also have your full limited company registration details listed, including your registration number and full postal address

Five Ways To Get Traffic With Articles

WMF — Fri, 25 Apr 2008 02:22:38 -0400

by Biana Babinsky, Online Marketing Expert of http://www.avocadoconsulting.com

Your web site is where you do business online. That is where people can sign up for your newsletter, read your blog, buy your products and register for your teleseminars. In order to get newsletter sign-ups, blog readers, buyers for your products and attendees for your teleseminars, you need people to come to your web site, which means you need web site traffic.

How To Use Social Networking Sites To Promote Your Expertise

WMF — Wed, 14 May 2008 10:30:04 -0400

By Biana Babinsky, Online Marketing Expert, MarketingSalad.com

Are you using social networking sites because you want to get more clients and customers?

Online marketing

JanePuddicombe — Sun, 11 Nov 2007 08:43:44 -0500

Online marketing is, quite simply, the act of getting your message across using the internet or email.

Unlike TV, Billboard, Cold calling and other forms of traditional direct marketing, the internet consumer usually shows an interest in your product or service by searching for it, thus qualifying themselves an a potential customer. In this manner you can concentrate your marketing efforts (and budget) on the hottest prospects and not spend time and money on a less targeted "scattergun" approach.

Online networking

KarenSkidmore — Sun, 11 Nov 2007 08:44:19 -0500

Permission-based marketing

KarenSkidmore — Sun, 11 Nov 2007 08:52:00 -0500

Permission-based marketing is marketing to people who have expressly given their permission to be marketed to.

Traditional marketing is, what is now referred to as, interrupted marketing. Television and radio advertising are prefect examples of interrupted marketing as the potential consumer is being interrupted to be told the marketing message.

RSS feed

KarenSkidmore — Sun, 11 Nov 2007 09:18:13 -0500

RSS stands for Really Simple Syndication and allows new information from particular websites, such as blogs, news sites and podcasts, to be updated in to a central place online.

For example. a RSS feed is used to alert readers of blogs that new articles have been posted. The blog reader does not have to visit each individual blog but can read all new articles from a central online resource.

Successful Marketing Strategies in Web 2.0

WishWriters — Wed, 09 Jul 2008 04:59:43 -0400

A little revolution now and then is a good thing. Thomas Jefferson told us three centuries ago. Web 2.0 is a revolution in the way that potential customers learn about products and make buying decisions. If you successfully use the power of Web 2.0 to support your internet marketing, then this revolution can be a good thing for your business. So, what has changed with the advent of Web 2.0 and how can you take advantage of this revolution.

Useful site for SEO and Adwords tips

Antonia — Sun, 24 Aug 2008 04:55:23 -0400

I stumbled across website KKSMarts which has some great articles about Search Engine Optimisation and how to use Adwords.

The articles are just the right length and each contains a few points for you to follow up, written in non-techy language. Have a browse. You might also want to sign up for their adwords or SEO courses: if you do, let me know if you find them useful.

Word of mouth marketing (WOM)

TraceyDooley — Fri, 28 Mar 2008 17:47:18 -0400

Let’s say your product rocks. Not only that, but you provide exemplary customer service. So much so that your customers tend to pass along positive comments about you. They don’t stop there; they recommend your product to their peers, family and friends. Who in turn refer people to your site...

This all creates desire for what you are selling, whether that be a service or a product. Think of Apple Macintosh’s iPod. Before it launched most people though of a juicy fruit when people said “Apple” — now it’s synonymous with the iPod brand.