An autoresponder is a nifty piece of software that automatically sends out an email in response to someone submitting their email or making an online purchase.
It can send out a single email or a pre-arranged series of emails depending on your requirements.
Here are some some examples of how autoresponders are used:
- An email sent out with a link to an e-book that someone has requested by submitting their email on a website
- A confirmation email with details of a workshop that someone has paid for online
- A 6 part e-course sent out every 5 days to someone who has signed up for it online
- An email sent out to confirm an online purchase, followed by a further automatic email one week later to ask for customer feedback
The big advantage to using autoresponders is that they allow you to automate your business processes without losing control on customer service.
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