Sarah Orchard
B2B stands for ‘Business to Business’ and is usually used in the context of the sale of a product for any use other than personal consumption. The buyer may be a manufacturer, a reseller, a government body, a non-profit-making institution, or any organisation other than an ultimate end consumer.
When considering Business to Business marketing or selling it is important to understand the sales process a business organisation goes through in selecting a vendor to buy from.
You need to consider the key decision makers within the organisation and what makes them tick in terms of what will influence them to buy your product or service.
You may also need to consider that a good working relationship can help influence the buying decision, as can recommendation or client referrals.
